ALCOTT Opens Its First Marrakech Store at Carré Eden

ALCOTT has opened its first Marrakech shop at Carré Eden, adding the Italian casual fashion label to one of Guéliz's most practical shopping stops. Carré Eden announced the opening for Sunday, September 20, 2026, and the brand is now listed in the centre's current store directory.

The new store matters for visitors who want familiar, accessible fashion without making a separate trip outside central Marrakech. Carré Eden sits on Avenue Mohammed V, within walking distance of many Guéliz hotels, restaurants and cafés. The shopping centre's official directory places ALCOTT on level Moins 1, its lower retail floor.

What shoppers can expect

Carré Eden lists ALCOTT in both its men's and women's fashion sections. The brand is known for casual clothing and accessories with frequently changing collections. Local retail reports describe the Marrakech branch as ALCOTT's sixth Moroccan address and its first outside Casablanca, where the label already operates several shops.

ALCOTT's own public Morocco store locator had not yet added the Marrakech branch when checked on October 11. That appears to be a directory lag rather than evidence that the shop is not operating: Carré Eden published opening-day and follow-up announcements, and its live tenant directory currently includes ALCOTT. Visitors looking for a particular item or size may still want to contact the centre before travelling.

Where to find ALCOTT in Marrakech

Carré Eden is at Avenue Mohammed V, Marrakech 40000, in central Guéliz. Inside the centre, look for ALCOTT on Moins 1. This is the same lower level used by several other retailers, so the mall directory is the quickest way to orient yourself after entering.

Carré Eden opening hours

Carré Eden's published winter timetable, effective from September 20, gives shop hours of 10:00 am to 9:00 pm from Sunday to Thursday and 10:00 am to 10:00 pm on Friday and Saturday. These are centre-wide shopping hours, not a separate promise from ALCOTT, and holiday schedules can change. Check Carré Eden's official channels for same-day confirmation.

Primary sources: Carré Eden Shopping Center's official opening announcement and follow-up video on Facebook, published September 2026; the centre's current ALCOTT directory listing and official contact page, checked October 11, 2026. Brand image: Capri Group, ALCOTT's parent company. First-store and network context was corroborated by Moroccan retail coverage published after the opening.