Inside Studio Rachad, Where Sidi Ghanem Furniture Is Designed and Made

The piece of furniture on display at Studio Rachad in Sidi Ghanem does not have to be shipped from a distant factory. The architecture and design practice founded by Hamza Rachad pairs its showroom with an adjacent workshop in Marrakech, where makers work with wood, zellige and marble. The studio's own presentation describes a deliberately close relationship between the people designing objects and the artisans making them.

The furniture is not presented as nostalgic reproduction. Rachad's collection uses geometric and organic shapes, with colours drawn from olive trees, Moroccan red clay and honey. The pieces are designed to be customised in their materials and finishes, giving clients a way to commission furniture rather than choose only from what is ready on a shelf.

The showroom at 369 Sidi Ghanem is arranged as more than a shop. A selection of the studio's furniture sits alongside work by other Moroccan and international designers, while a gallery area allows artwork to enter the same rooms. It makes the relationship between interior architecture, object-making and contemporary art visible in one address.

Rachad trained at the École Spéciale d'Architecture in Paris and worked on retail design assignments for luxury houses including Dior and Louis Vuitton. He returned to Morocco in 2015 to establish his studio. The current showroom represents a later chapter in that practice, not a business founded in 2026.

The Sidi Ghanem showroom opened in February 2025, following a period of development with local artisans, according to a December 2025 report in La Tribune de Marrakech. The distinction matters: this is an editorial look at an established but still noteworthy creative business, not an invented announcement of a new November opening.

Alongside its own furniture line, Studio Rachad offers architectural and interior-design work. That combination is familiar in Marrakech's design district but unusual in its proximity to the workshop: the visitor can understand where a proposed interior comes from and how a material is translated into a finished object.

The Studio Rachad website gives the current address, 369 Sidi Ghanem, and the business's own description of its showroom, collection and workshop. Visiting hours were not clearly published, so an appointment is sensible for anyone travelling across the city specifically for the showroom. The cover is an actual Studio Rachad photograph from the practice's website, showing its design interiors.